When You Need To Know What Other People Think

Vinson & Company is a jury research and trial strategy consulting firm that corporations, law firms, and government entities retain when the stakes are high and the consequences of losing are unacceptable. We are experts at identifying and testing effective trial themes, selecting juries, and designing visual presentation strategies for the courtroom.

Our jury research programs are based upon sophisticated social science research methodologies and more than 25 years of practical courtroom experience. We pioneered the field of jury research and work daily to improve it.

For clients who need to persuasively communicate key concepts, issues, and themes, our graphics experts are the best in the business. They have the training and experience in art and design to produce visual presentations that effectively reinforce what lawyers and witnesses say in the courtroom.

About Vinson & Company

Vinson & Company was founded on the talents of the most prominent name in the field of trial consulting – Dr. Donald E. Vinson. Dr. Vinson is credited with inventing modern jury research with his famous “shadow jury” concept developed for IBM in the mid-1970s. He is the country’s pre-eminent trial consultant in large “bet the company” disputes. His philosophy, orientation, and approach to trial consulting is reflected in every engagement undertaken by the firm.

We are, at our core, dedicated to finding creative, imaginative, and innovative ways of looking at litigation-related issues. Vinson & Company’s unique experience in civil litigation, as well as its use of proprietary social science research methodologies developed over the past 25 years, set it apart from its competitors.

Why Vinson & Company

Vinson & Company is its people. Clients who retain us benefit from the most current thinking and the brightest, most innovative minds in the industry. Our professionals excel in their fields, are experts in understanding juror behavior, and have a track record of successfully helping clients create persuasive courtroom presentations. We have developed innovative approaches to analyze potential juror reactions to high-risk and complex cases, and our staff possesses the credentials, experience, and academic training necessary to assist clients in solving important litigation-related problems.